Sandhya Valecha in Conversation with Aaditya Surani: Vice President: Surreal by JB Bhanderi

“The biggest problem until now was – there was no stable market for labgrowndiamonds, and that scared a lot of retailers,” said Aaditya Surani, Vice President, Surreal by JB Bhanderi.

This was a no-holds-barred conversation, where Sandhya Valecha, our editor-in-chief, and Aaditya discussed the major challenges that the LGD industry faces including the Supply Chain Challenges, Market Instability, and more.

Moreover, in this episode of the Lab Grown Diamonds Magazine podcast, you will learn more about headway Aaditya’s organization, Surreal by JB Bhanderi, is making to shape the evolving landscape of the diamond industry, especially with their partnerships.

Here are some of the important aspects discussed in this podcast:

🔴 Low-Quality Mined Goods

🔴 Lab Grown Diamonds’ Dominance: Lab grown diamonds taking over the market space traditionally occupied by lower-quality mined diamonds.

🔴 Supply Chain Challenges

🔴 Influence of Celebrities: Celebrities and influencers play a pivotal role in shaping trends and consumer behavior. Aaditya cites examples like Rihanna’s toe ring and Ariana Grande’s Toi et Moi ring towards influencing jewelry styles and consumer interest.

🔴 Demand Surge: Significant increase in demand for lab grown diamonds within the next 24 to 36 months, potentially leading to a situation where supply may struggle to keep up with the rapid, exponential rise in demand.

🔴 High-End Mined Diamonds Niche

🔴 Market Stabilization

🔴 Market Growth in Asia (India, China & Thailand)

🔴 JCK Show Preparation

🔴 Why Aaditya believes Lab Grown diamond prices will soon see an upward trend.

🔴 The intense rivalry between Mined and Lab Grown factions.

🔴 Market Predictions

🔴  And a lot more!

Full podcast coming soon!

A big thank you to Aaditya Surani for sharing his insightful perspective and being a part of our podcast.