Lab Grown Diamonds Winning Hearts one Exhibition at a Time

The naysayers may be many but there seem to be enough exhibitions to go around and turn doubting Thomases into believers. You only have to be present at the Jewellery & Gem World Hong Kong (JGW) exhibition to see evidence that lab grown diamonds are the real thing.

The September Hong Kong Jewellery & Gem Fair 2023 which kicked off on 20th September is a 5 day event that climaxes on 24th September. The cream of the jewellery industry will be present showcasing their best pieces. The best advice for the skeptics about LGD is to head to hall 2 where lab grown diamond exhibitors are expected to be. It’s a chance not just to see these diamonds, but also to interact with the manufacturers as well as the buyers of these beautiful rocks.

Exhibitions like this can be compared to a live Amazon review. You can see the products but also talk to the previous buyers about their experience with the product. The manufacturers will also be present to give you more information about the diamonds. But as Sandhya Valecha, the editor of Lab Grown Diamonds Magazine puts it, the event also attracts a wide host of exhibitors engaged in the gem industry. These include tools and equipment, LGD technology as well as industry regulators.

You do not have to be a buyer to be won over by the exhibition. Investors looking for a solid lead on investment opportunities can find exactly that at the Jewellery & Gem World Hong Kong (JGW) event. By talking to experienced investors in this field, you get actual facts and figures about the industry. Part of the exhibition involves speeches from knowledgeable figures in the gem industry as well as general business spheres. These are credible sources to influence your decision to buy or invest in this rising industry.

A key feature of lab grown diamonds that continue to entice especially younger buyers is the pricing. The Jewellery & Gem World Hong Kong Price is remarkably competitive. Imagine all the top jewel industry players in one place along with rising stars all competing for clients. The effect on the price is a reward to the buyers. It is common knowledge to those who have attended these exhibitions before, that the pricing is always lower than you would find at the stores.

David Bondi, Senior Vice President Informa Markets Asia, points out that the age of the showgoers is increasingly going down. This shows the younger generation is increasingly getting lured to such events. “Our data shows that the age of attendees has dropped from the pre-pandemic average of 51-45 in the last 18 months” Bondi reveals while commenting on LinkedIn about the show which his company organises.

The implication of this data is that the Hong Kong Jewellery Show Exhibitor List 2023 needs to have a wider offering for the younger generation in their early 20s to late 30s. This is not possible without including more LGD exhibitors. The organizers have taken this on and set up a separate pavilion for lab grown diamond exhibitors. The shining man-made “girl’s best friend” will be on display and many other businesses associated with them will be in the same place.

JGW is indeed an opportunity for more hearts to be won. It will be more than just man-made diamonds on sale, it is also a chance for visitors to the show to learn more about lab grown diamonds. With the presence of professionals from the gemological institute, one-on-one interactions will play a big part in convincing doubters that these gems are indeed the jewels of the future.

Technology experts are also on the Hong Kong Exhibitor List. Of interest to many may be those engaged in the manufacture of machines that make these diamonds. Brief demonstrations of how CVD machines work and other technology involved in producing diamonds will amaze showgoers. This is also an opportunity to experience that LGD are indeed as authentic as minded ones.

Returning in full force after 2 years, the Hong Kong Jewellery Show 2023 registration has seen a wave of participants eager to take part in the event. Over 3 thousand exhibitors confirmed participation. This means the show will be bigger and better than the previous years especially since it marks 40 years and is returning to its original home in Hong Kong. This September event leaves big shoes to fill for the Jewellery & Gem World Hong Kong 2024.

The Hong Kong Jewellery Show 2023 dates are preceded by the Asiaworld Expo from 18th September to 22 September. This AWE is an opportunity to get key insights into the Asian markets from industry players like David Bondi who will share Informa Markets data. It is important that anyone seeking to invest in the Asian markets listens to the presentations. Others may fancy one-on-ones with these people and that is the great thing about such exhibitions that put everyone within the same spaces.

Also expected to be one of the highlights of the show is the Jewellery World Awards. 40 distinct individuals hand-picked by Informa Markets in Asia will be awarded prizes for their exceptional contribution to the world of Jewels. It will not be simply a case of recognizing these individuals. The extraordinary awardees are also invited to take part in high-level discussions during the Master Insights Series. As they share their insights on the future of diamonds, lab grown diamonds are certainly going to be part of the discussion. For anyone who doubts the future of lab grown diamonds, the Hong Kong Jewellery Show will kill such doubt.

JNA brings the entire world to Asia and wows them in several ways. Whether it is an individual just looking for that one gemstone or a big business looking to expand into new markets, there is sure activity of interest for all.

It is probably the relaxed setting of the Hong Kong Convention and Exhibition Centre that promotes better engagement. Think about it, Gems are not exactly associated with office settings and serious individuals in boardrooms. They are more about fashion shows, exciting presentations, and interactions. This is what the convention center manages to capture and promote. More people will be sold on the idea of purchasing lab grown diamonds or investing in them once they attend the JNA.

Similar exhibitions will be scheduled for next year, among them will be Jewellery & Gem World Hong Kong 2024 which will pick up from where the 2023 show leaves off. With the predicted sales to be made at this year’s show, it can be safe to predict that the Hong Kong Jewellery Show Exhibitor List 2023 will grow even bigger in the following year.

With the Gems industry looking to get on track following the interference from the global pandemic, exhibitions like HKcec provide a great platform for B2B marketers to set the ball rolling. They are a one-stop shop for everyone. Interest in different types of gems seems to increase after such exhibitions. Informa Markets in Asia Vice president points out that the international jewellery sourcing experience has been greatly influenced by their fairs which include the September Hong Kong Jewellery & Gem Fair 2023.

One participant also notes that a lot of the topics that may seem complex in daily life are broken down during presentations. The fair makes it easier to understand processes like creating diamonds in a lab. The experience is similar to reading Lab Grown Diamonds Magazine and getting a better understanding of these gems. Exhibitions however put you right there in the article. A participant can ask questions as they learn more.

The Jewellery and Gem World Hong Kong pricing is also a one-off chance to get jewellery at a lower price than you might pay after the exhibition. Other businesses take the opportunity to negotiate prices for future transactions after all the key decision-makers will be present and they can be more flexible during such events. 

So, as the world celebrates 40 years of brilliance in what will be termed the world’s biggest jewellery fair, it should be food for thought for every marketer in the gems industry. Are they making the best out of opportunities like these? While Sandhya Valecha points out that lab grown diamonds need to be marketed the same way as Mercedes Benz and other luxury vehicles, these exhibitions can be a start in the right direction.

The Hong Kong Jewellery Show 2023 registration may be closed but there is still a chance to take advantage of Jewellery & Gem World Hong Kong 2024 which will be here in no time. Whether you are targeting the retail market or the larger manufacturer, you can win hearts at fairs that bring together the different industry players.

What should always be at the back of the minds of any industry player is that the typical attendee at such shows is younger and with different interests and needs. These needs and interests must be met whenever they attend the shows. This will drive the numbers higher every year.