Lab Grown Diamonds | Misleading campaigns to damage market perception | Zulu Ghevriya 

The Eye-Opening Truth Behind the $226 for 3-Carat Lab Grown Diamond.

In this small segment from our last Lab Grown Diamonds Roundtable hosted by Sandhya Valecha, Zulu Ghevriya spoke about this misleading campaign and how what was being promoted by a well-known American Retailed as Lab Grown Diamond was actually Cubic Zircon.

Misleading campaigns designed to damage the market perception of Lab Grown Diamonds are not uncommon. Yet, disappointingly, there’s been no unified, educated response to these deceptive techniques. We’ve long discussed the necessity for consumer education and for the industry to unite on creating comprehensive consumer education campaigns.

Despite the need for it, there’s been minimal movement towards consumer education.

The equation is simple yet alarming:

Lack of consumer education + Maliciously targeted campaigns = Low consumer confidence and market confusion.

The Growth of Lab Grown Diamonds has been phenomenal in the last few years.

But, what got us here, most likely won’t take us to the next chapter in the growth story.

So, the BIG question again: Who takes the lead in bringing everyone together to write the next chapter in the world of Lab Grown Diamonds?

The floor is now open for your thoughts and ideas. Let’s discuss and move towards a more transparent and educated diamond market.