27 Most Popular Lab Grown Diamond Brands in the World

The jewellery industry is no longer leaving it up to Mother Nature to determine when and how they get their gems. The rise of lab grown diamonds is a testament to that. Nowadays more big diamond brands have branched into the business of growing diamonds.

Commonly referred to as “guilt-free diamonds,” these gemstones are a particular hit among the younger generation. Recent surveys carried out indicate that up to 70% of consumers in their 20s to 30s would strongly consider buying lab-grown diamonds instead of their mined alternative.

With the younger generation making up a bigger part of the world’s population, it is no surprise that big brands are putting more money into lab-grown diamond technology. Inevitably, therefore, there is a lot of debate about which are the top LGD brands in the world.

From America to Asia and even far down in Oceania, many brands have emerged and stated their claim to a position among the 27 top popular lab-grown diamond brands in the world.

In no particular order, we provide a list of those that are widely recognized among the top brands of the world.

Greenlab

From the labs in India to the hand of the US First Lady, Jill Biden. That is how popular the Greenlab Diamond is. In June 2023 US and Indian media reported that Greenlab sold a 7.5-carat LGD to the Indian Government and the Prime Minister gifted the gem to the US First Lady. But this brand is not just popular among the rich and mighty. Their jewels can be found in jewelry shops around the world. Engagement rings, pendants, and other luxury fashion accessories are made using their diamonds. The brand is also famous for championing green technology. They are not just green in name, they walk the talk with a commitment to zero carbon emission in their growing process.

Brilliant Earth

When it comes to marketing a brand, Brilliant Earth has done a great job of this. Millions of dollars have been sunk into the marketing of their engagement rings and other jewels. This company has fully embraced e-commerce with a huge online presence. Customers can easily shop for lab grown diamonds online where the American brand has a wide selection of jewels. While many reviews may have complained that their natural diamonds are overpriced, there seems to be consensus that the lab grown diamonds are reasonably priced.

Avtaara 

Internet first is what Avtaara is popular for. The Mumbai-based company is a B2C jeweler with a wide selection of engagement rings, necklaces, bangles, pendants, and bracelets all made from lab-grown diamonds. All their products are displayed online and customers can also order custom-made jewellery.

Vrai

Vrai is a subsidiary of Diamond Foundry and has the blessing of the Pope. The company gifted his holiness with a lab grown diamond and he in turn blessed the brand for promoting zero-emission practices. Vrai is very popular for their lab grown diamond engagement rings but they also have other jewellery that are sold around the world. A key characteristic of their engagement rings is that customers are encouraged to custom order.

Fiona Diamonds

This is a brand that has grown from strength to strength every passing year. It however is not a story of instant success. Fiona Diamonds has had to entice people to appreciate lab grown diamonds. Unlike many brands that joined the market when demand was already high, Fiona Diamonds started at a time when many people considered LGD to be simply copies of natural diamonds. Branding and marketing have however paid off as Fiona Diamonds is now one of India’s Premium Jewelers. 

Clean Origin

The name of this brand is subliminal marketing. Many people cautious about the environment and the process of mining diamonds are drawn to Clean Origin since it suggests that their diamonds are ethically sourced. The American company enjoys a sizable market share both in America and internationally. Most of their buyers however are in America.

Swarovski

The Austrian brand enjoyed extensive success in the US which was originally the only place they were marketing the lab grown diamond brands. However, this year, the company expanded to the global market with all its stores in Europe, Asia, and Oceania making its LGD range available. Swarovski is most popular for natural diamonds but now it is pushing the lab gems as well.

James Allen

The experience of shopping for a diamond at James Allen is a memorable one. Many reviews note that it is enjoyable to take part in the crafting process. This is something a buyer can do online as they mix and match parts of their jewelry to create a customized piece. The experience is a great addition to the way people shop for engagement rings.

Noemie

Diamonds are forever and so is Noemie’s warranty. It’s not hard to see how this brand is among the top in the world since they offer a lifetime warranty and have good pricing. Online buyers also get a 10 percent discount on their first purchase. It seems very easy for someone to end up recommending the brand to more people. One customer review notes that the shipping is prompt even when they asked for a customized engraving for their purchase.

Novita

Lab grown diamonds in Australia have been popularized by this brand. They have been around longer than most brands so they naturally are known by more people in Australia. Despite having an online presence, Novita has stores in every major city in Australia. With over 2000 diamonds in stock, they ably meet the needs of their customers.

Labgems

Antwerp, Belgium is a popular market for lab diamonds. It is no surprise therefore that one of the top popular brands is based in Belgium. Labgems however markets the products around the world. Thanks to the internet, customers can easily order and have them delivered. This brand is popular for growing pure diamonds but selling them at a reasonable price.

Kimai

Fluid beauty is what can be associated with Kimai diamond jewelry. The designers try to create unique pieces that can be worn in different ways. Kimai uses recycled gold in most of their jewelry and this minimizes the need to mine gold. It is an added aspect of environmental conservation that more brands need to consider.

Vanbruun

Although Vanbruun was founded and is located in Sweden, the brand is popular internationally. This is because instead of having a brick-and-mortar retail outlet, they are exclusively based online. The online store is easy to navigate and most buyers say they enjoy the experience and are impressed by the prompt service.

Pandora

This brand has had since 1982 to get popular and they certainly have done that. Started as a family-run jewelry store, Pandora has not always been associated with lab grown diamonds. But when the wave of demand for ethical diamonds surged, they decided to ride the wave as well and now they are just as popular for lab grown diamonds as natural ones.

Madstones

Melting ice is a big concern for earth lovers and Madstones is bringing that to the fore. Their melting-ice collection of jewelry includes earrings, necklaces, and pendants. The brand is particularly popular in Europe but it has made the catwalks in fashion shows around the world including New York, Sydney, and Asia.

Diamina

Black stones are a rare occurrence in the natural world but Diamina grows them. The exquisite precious stones are what this Spanish brand is most popular for. They have cut an edge into this niche and now everyone who wants black diamonds can be sure they will find them from this jeweler. 

Queen Smith

This is an award-winning brand that has won the UK Bridal Jeweller of the Year 3 times. Their engagement rings and wedding bands are made using lab grown diamonds. Customers are allowed to choose their own designs which are then grown and cut accordingly. The brand also won the trust award which is determined by customers from around the globe. 

Serendipity

You would be hard-pressed to find a jewelry store in the UK with more engagement rings than Serendipity. Hundreds of lovers shop for their rings and gifts at their London store as well as online every day. It has received several 5-star reviews. The designs have a touch of the modern as well as customized finishing.

EcoDiamond

Renewable technology is at the heart of the production process of these diamonds. They do not just care about the earth on paper, they are taking steps to have a cleaner world. In the process, they are also growing pure diamonds that have stated claim to be among the top brands in Europe and the world.

Vibranium

Riding on the popularity of the fictional metal vibranium, this brand has saturated the world diamond markets. Lab grown diamonds in different shapes and sizes are supplied internationally by Vibranium. They also provide colored diamonds that include purple ones that look like Vibranium from the Marvel Studios comic.

MiaDonna

This is a brand that was created to help a struggling mother and her son in Liberia. Now the business has morphed into a jewelry powerhouse and the once helpless little boy runs a foundation in Liberia which is part of the MiaDonna brand. 

Blue Nile

One of few jewelry brands that has gone public. The company is valued at over 800 million dollars and LGD make up a big percentage of their sales. Clients can either buy and interact online or they can book an appointment for one one-on-one service. The exceptional customer care makes them loved by many. 

Smiling Rocks

Sustainable luxury is what they strive for and transparency is what they promote in the creation of diamond jewelry. Many customer reviews indicate that this is a popular brand that delivers quality products around the world.

Lightbox

De Beers, the mother company of Lightbox reveals that they are experimenting with LGD engagement rings. This is because of their appeal to so many young people who care about the environment and appreciate the fair pricing of these gemstones. The brand offers engagement rings for as low as $500 and a maximum of $5000 which is a huge saving for many people who want luxury but want to save money at the same time.

Ada Diamonds

This brand was created after the owners saw a gap in the industry. At a time when they were looking for a custom-made LGD engagement ring, they couldn’t find a company willing to sell them loose diamonds. They therefore decided to start a company that would meet the needs of people like them. That was 2015 and now Ada Diamonds is a big brand meeting the needs of thousands of people around the world.

Lark and Berry

No one should have to break the bank to own a piece of luxury. That is the feeling that fueled the creation of this brand. High-quality jewelry at an affordable price. Many people appreciate the brand for its determination to provide quality at all times. Rings, necklaces, and much more are among the jewelry they provide around the world.

Business predictions indicate a continued surge in sales of lab grown diamonds. The industry has these popular brands to thank for marketing the ethical option. But of course, even the small brands that are still starting out are playing a role in this surge. A more informed population of young employed individuals is equally driving the popularity of LGD. Soon, there probably will be no debate about the sustainability and profitability of guilt-free diamonds.